Good customer Service And Marketing In The Emergency Services Case Study Example
Abusuritlly the organization had made use of the marketing mindset to ensure their customers are satisfied with the services offered by the organization. Customer service rules and mantras are common, however, they are useful when it comes to real delivering customer services. Therefore, the five aspects of customer mind set such as customer- centered focus, competition and market targeting are the most key important areas for satisfying the customers.
For instance, the customer-centered focus it enables the organization to create a positive approach of satisfying the customer for both during the sale and post-sale of their product. The strategies the organization uses are giving the solution that will be a win for both the customer and the organization (Shaw & Dibeehi, 2010). Using the best strategies therefore, will not only satisfy the customer, but also, retain the customer to the organization.
Equally important, is the segmentation of the organizations products and services. These will enable the organization to offer specific services to different types of customers and satisfy them better than other organization competitors. Through the use of marketing mindset, the organization recognizes that every segment of targeted market needs different services (Shaw & Dibeehi, 2010).
The organization should be in a better position to identify its competitors in their market and use strategies such as product innovation, price sensitivity and product promotion to maintain their customers. Similarly, the organization should produce the right volume of products to all its targeted and segmented markets (Shaw & Dibeehi, 2010).
In conclusion, the market mindset of the organization, it enables the organization to identify the customer needs in the markets. After, the organization had identified the market needs, the organization will segment the market in order to save the market better than its competitors.
Shaw, C., & Dibeehi, Q. (2010). Customer experience Future trends and insights. Basingstoke: Palgrave Macmillan.