Exploratory Strategic Audit For The Apple Research Proposal Example
The Apple remained a leading innovating force in the technological industry when Steve Jobs was alive and professionally engaged as well. He was significantly committed towards the well-being of his commercial child, but his demise had catastrophic consequences for the company because it became rudderless in innovational terms. The replacement of Jobs could not continue the winning streak that his predecessor established in the previous years and even decades. The best leader who industry has seen so far was an orphan, and therefore, he had developed a craze of proving his professional capabilities on a regular basis. He did not have any educational degree that could have provided him with the sense of contentment in life. However, he had mad skills that helped him in terms of gaining developmental grounds as an effective leader.
The organizational structure of Apple was coincidental with the personality of Steve, but after his death, the company lost the ability to develop successful innovative and inventive products, and its market share suffered a great deal recently because the competitors learned and applied the methods of Jobs in order to gain competitive ground in the industry. The leaders of Apple engaged in organizational changes that introduced a trend of bureaucracy that killed the notion of innovation because the employees did not have the freedom to contribute toward product developmental process, and they initiated to miss their deceased leader. The job turnover levels are notably growing in the organization as well so there is a need to study the basic and fundamental reasons that played some kind of role in causing the partial demise of an innovative giant.
Bessant, J., & Caffyn, S. (1997). High-involvement innovation through continuous improvement. International Journal of Technology Management Vol 14 (1) , 7-28.
Young, J., & Simon, W. (2005). iCon Steve Jobs The Greatest Second Act in the History of Business . New York: John Wiley and Sons.